How Branding Sold America on Obama

Posted: September 2, 2012 in 2012 election, America, eligibility, Obama

“WHAT’S THE DIFFERENCE between a president and a can of Pepsi? When it comes to winning elections, the answer is very little. The 2008 election was not about issues, it was about image. Not just the image of the candidate, but the image of his brand … His omnipresence made him familiar, which disguised how much of a chimera he really was. And is. Social media bestows the celebrity’s illusion of intimacy on everyone, allowing them to share without sharing and interact through a one way mirror.

“Like Ronald McDonald or Mr Clean, we are familiar with him, yet unable to go beyond the smooth surface. He is everywhere and yet nowhere. He constantly wants our attention, but has nothing to tell us. There is a real physical Barack Hussein Obama walking about somewhere, but there needn’t be. He would be just as real, if he didn’t exist.

“2008 was our pig in a poke election. A man who had virtually no experience in national government was elevated to the highest office in the land because a fortune was spent on making voters feel good about voting for him. Not based on the issues, but based entirely on externals.” – Daniel Greenfield, Sultan Knish (more…)


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